Dan Covert (b. 1981) is a director and artist that lives and works in Brooklyn, New York.
Dan’s first feature film Geoff McFetridge: Drawing a Life won the Audience Award at SXSW and was Executive Produced by Spike Jonze. As an award-winning and tenured commercial director, Dan has worked for iconic brands including Apple, Peloton, Olay, Sweetgreen, Oatly, Nest, Lincoln, RAM, Delta, Hennessy, and The Gates Foundation. His recent films for Rivian helped their IPO become the 6th largest in history. Covert composes images through the eye of an artist, and has a unique ability to capture authentic moments on film by shepherding performances from real people, actors and celebrities alike by letting their true selves shine. His shorts and commercials have earned Webby Awards, Vimeo Staff Picks, garnered millions of views, and gained recognition from SXSW, Tribeca Film Festival, Raindance, AFI and DOC NYC among others. Dan is the co-founder of the production company Dress Code and a director on their roster.
In his art practice Covert investigates the potential for form to create its own graphic language and symbolic systems. He pushes the emotional and formal limits of abstraction through sculptural and painted forms. Within his minimal pieces, the individual qualities of surface and silhouette become paramount to express the unique characteristics of each shape. While aesthetically and conceptually, Dan’s work serves as a conduit for exploring the potential of connection and the limits of perfectionism. He is represented by Uprise Art.